
Rolex Pepsi vs. Rolex Coke
Initially released in 1955 in collaboration with Pan American World Airways, the GMT-Master allowed Panam’s pilots to see the time in more than one time zone. The Rolex GMT-Master has always been one of Rolex’s most popular models, but recently it has exploded in popularity. While the famous bi-colored bezel is functional in that there is a distinction between daylight and night-time, it also serves as a way to give the watch its own unique look amongst Rolex’s other offerings, and help it to make a statement aesthetically.
Rolex has used this aesthetic aspect of the bi-color design to their advantage, and they have released numerous bezel combinations for the GMT-Master, the two most historic being the Rolex “Pepsi” and Rolex “Coke” bezels, which are blue and red and black and red, respectively.
Pepsi vs Coke : Is it just the bezels?

While the bezels of these two iconic pieces are the most obvious difference, there are some more details that set these styles apart. The latest Rolex Pepsi model has a Cerachrom bezel and uses Rolex’s latest ‘Super Case’ which features larger lugs and a wider bezel, amongst other things. In contrast, the Rolex Coke uses the older, sleeker case with smaller lugs and crown guards, as well as an aluminium bezel insert.

The Pepsi vs. Coke Debate
In the world of Rolex GMT-Master II watches, the Pepsi vs. Coke debate is a topic that has sparked passionate discussions among watch enthusiasts for generations. Choosing between these two iconic timepieces isn’t just about telling time; it’s about making a personal statement.
One of the key factors in this debate is personal style and preference. The Coke, with its classic black and red bezel, exudes a timeless and understated elegance. It’s a watch that effortlessly blends into any situation, from formal gatherings to everyday wear. On the other hand, the Pepsi’s vibrant blue and red bezel is a burst of color and energy. It’s a watch that commands attention and is often the choice of those who embrace a more adventurous and extroverted style.
Another aspect to consider is rarity and collectibility. Both the Pepsi and Coke have their own unique histories and references, each with its own set of devotees. Vintage models of both watches are highly sought after by collectors, and their scarcity in the market can drive prices to remarkable heights. Understanding the nuances of these references and their historical significance can be a fascinating aspect of the Rolex GMT-Master II world.
To delve deeper into the debate, it’s worth exploring some of the notable Pepsi and Coke models. Each has its own story to tell, with certain references carrying historical significance or iconic references to specific eras. Whether it’s the GMT-Master II Fat Lady, the “Sophia Loren,” or the elusive “Error Dial,” these models add layers of intrigue to the discussion and can help you find a Coke or Pepsi watch that resonates with your individual taste.
Ultimately, the choice between Pepsi and Coke comes down to what speaks to you on a personal level. It’s a decision that reflects not only your preferences but also your appreciation for the rich history and craftsmanship that Rolex brings to each of these iconic timepieces. So, whether you find yourself on Team Pepsi or Team Coke, remember that both choices embody the enduring legacy of Rolex and the artistry of watchmaking at its finest.
Customizing the Rolex Pepsi
The best rubber band for Rolex watches is always going to be the band that plays to a particular model’s strengths and iconic features. The Rolex Pepsi’s Cerachrom bezel’s colors tend to look slightly subdued compared to how they used to look on the aluminium model. Both colors make a stunning contrast, helped by the watch’s black dial. With this in mind, a white rubber strap for Rolex will really allow the blue and red of the bezel to pop, highlighting the iconic color way of the “Pepsi”. For a more intense look, go for the “blue & red” combo watch strap – which is half blue, half red, as you could likely guess.


Customizing the Rolex Coke
The Rolex Coke’s simple black and red bezel lends itself to a variety of straps. As the case itself is the older style case that doesn’t quite have the physical presence of the Rolex Pepsi, a bolder, more eye-catching strap really makes this piece pop. Our red camo rubber strap for Rolex matches the colors perfectly and adds a modern stylistic flair to what is becoming an increasingly vintage look. If you want a simpler look, you can’t go wrong with our black rubber strap for Rolex.
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